At Shoe Carnival and their sister brand Shoe Station, I designed dynamic weekly homepages for both desktop and mobile. These layouts were refreshed twice daily (AM/PM) to feature timely promotions and seasonal campaigns, ensuring a consistent and engaging customer experience across platforms
Alongside each homepage design, I created correlating email blasts to reinforce promotions and campaigns. These emails aligned visually and strategically with the homepage layouts, driving customer engagement and maintaining brand consistency across digital channels.